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Jen Rubio remembers the first time she saw a piece of Away luggage out in the world. It was February 2016, and Rubio—who founded the company with fellow Warby Parker alum Steph Korey the year before—was on a moving sidewalk in JFK’s Terminal 4. The brand had just begun shipping its first batch of 2,000 colorful, hard-shell suitcases. And suddenly, there was one of them in the hands of an ordinary traveler.
“I’ll never forget it,” recalls Rubio, seated at a conference room table at Away’s downtown Manhattan office on a recent stormy afternoon.
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