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In the ecommerce era, storefronts have evolved from places of transaction to places of service, according to Patrik Frisk, CEO of Aldo Group. At the C2 Montreal conference on Tuesday, Frisk discussed how the shoe giant is evolving due to changing shopping habits.
"Consumers are still coming in to our stores to shop, but more and more, they're coming in to return things, or to do research so they can order online later," he said. "The end consumer is completely channel agnostic.
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