How Adobe Helped FEED Projects Create Its Holiday Campaign in Just 7 Days

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When Lauren Bush Lauren, founder and CEO of FEED Projects, attended the Adobe Summit last year on behalf of her brand, she met the Adobe team. They clicked instantly, and Adobe and FEED decided to embark on a creative journey with a competition unlike any other. 

The two companies came up with the "Adobe Make It Challenge" that would take six creatives from across the country and give them one week to create a holiday campaign for FEED, which is dedicated to fighting world hunger. 

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