How a Small Nashville Print Shop Forever Changed the Look of Advertising

Hatch Show Print still widely imitated

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


The 1.2 million people who visit Nashville’s Country Music Hall of Fame and Museum each year have plenty to gawk at—Taylor Swift’s rhinestone guitar, Elvis’ gold-plated Cadillac Fleetwood limousine, 26 Grammy Awards, a wall of gold records and enough stage costumes to fill a department store. There’s so much to take in, in fact, that visitors can easily miss the glassed-in space on the first floor just off the Fifth Avenue entrance.

image

But that would be a shame, since this 5,800-square-foot enclosure is the Hatch

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in