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Over 200 private businesses—including major brands like Google, LVMH, Mastercard, Microsoft and Unilever—will have a presence at this year’s 28th annual United Nations climate summit, which kicks off today in Dubai.
But after climate activists criticized Coca-Cola’s sponsorship last year, many household names have chosen to keep a lower profile at the event—participating in panels and discussions but opting out of sponsor slots that would plaster their name across the summit’s signage.
“The focus this year is more heads down, getting the work done, than it is about branding opportunities,” Aron Cramer, CEO and president of sustainability consultancy BSR, told Adweek.