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Sears Holdings Consolidates DM, CRM Duties at OgilvyOne
NEW YORK WPP’s OgilvyOne has landed consolidated direct marketing and customer relationship management duties for Sears Holdings Corp. after a review, the agency said Friday. Sources said that OgilvyOne bested a handful of other contenders, including IPG units DraftFCB and MRM, to land the account, which encompasses both Sears and Kmart.

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