3 Shops Remain in Wrigley $200 Mil. Global Creative
NEW YORK The three remaining contenders in Wrigley’s global creative review on Friday submitted financial data to the Chicago-based company, sources said. Sources identified the shops as Omnicom’s DDB—a roster agency that has Wrigley business in Australia and New Zealand—and two non-roster agencies: Publicis’ Saatchi & Saatchi and IPG’s DraftFCB. Not advancing to the final stage were Omnicom’s BBDO, Publicis’ Leo Burnett and WPP’s Grey, said sources.
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