Kellogg’s Puts $510 Mil. U.S. Media Account in Review

NEW YORK Kellogg’s confirmed last week that it is reviewing its estimated $510 million U.S. media buying business, which is handled by Publicis’ Starcom. The move follows the cereal maker’s decision to retain MindShare in the U.K. last month after a review of that market, where spending is estimated at $100 million. A company representative said, “We are reviewing our media-buying practices in the U.S. as part of a normal business process to look for opportunities to strengthen our execution.” When asked whether other agencies had been invited to pitch yet or whether a search consultant was being hired, she replied, “I don’t have any other details at this time.”

Ogilvy & Mather Wins Duties for Morgan Stanley, Quizno’s

New York Morgan Stanley on Friday hired the New York office of WPP’s Ogilvy & Mather for global creative chores on its ad account after a review involving undisclosed shops. Billings are estimated at more than $80 million. The incumbent, Publicis’ Leo Burnett in Chicago, declined an invitation to defend. Media duties remain at Publicis’ Starcom in Chicago. In addition, Quizno’s sandwich chain has tapped WPP’s Ogilvy & Mather, Chicago, to handle an unspecified creative assignment, according to sources. Sources said the Denver-based client expects to end its relationship with independent Siltanen & Partners, El Segundo, Calif., which has held the estimated $60 million account since January 2005. Representatives from Quizno’s, Siltanen and Ogilvy did not return calls.

ExxonMobil Contacts at Least Four Agencies For Review

dallas At least four shops have been contacted by ExxonMobil for its corporate account, estimated at $30 million to $40 million, sources said. In addition to incumbent TM Advertising, an Interpublic shop in Irving, Texas, aligned with McCann Erickson Worldwide, potential contenders include IPG’s Foote Cone & Belding, Havas’ Euro RSCG and Omnicom’s DDB. TM won the business in March 2002. Under its corporate policy, ExxonMobil, headquartered near TM, reviews all contracts every three years, sources said. The client declined comment, as did TM.

WPP Group Weighs Aegis Bid As Publicis Backs Out

new york Aegis Group on Friday confirmed that WPP is considering a bid for the company in collaboration with an unnamed private investment firm, which sources identified as San Francisco-based Hellman & Friedman. The confirmation came amid Publicis’ announcement that it had decided to bow out of the running, for now, for Aegis, the London-based company that owns the Carat media agency network and the Synovate market research business. Meanwhile, Havas chairman Vincent Bolloré confirmed upping his personal stake in Aegis to more than 15 percent.

Sugartown Launches TV Ads for Grey Goose in $25 Mil. Campaign

new york Grey Goose vodka today breaks a series of TV spots aiming for a more stylish image by featuring the spirit as a staple of nightlife hot spots. Four 15-second ads shot by music video director Mark Romanek, who has worked with Madonna and Johnny Cash, open with a shot of beautiful minglers. A sommelier, club owner and bartender speak about Grey Goose’s great taste and upscale profile. The ads, tagged “The world’s best tasting vodka,” are part of a $25 million campaign crafted by New York’s Sugartown Creative, which unseated DeVito/Verdi in March. That agency’s ads featured seasoned bartenders offering love and life advice in quieter environs.

News Roundup

Hilton Hotels has assigned the last piece of business in its multipart review to Interpublic’s Foote Cone & Belding, the company confirmed. The estimated $25 million piece of business, which goes to FCB’s San Francisco office, includes an umbrella assignment for the hotel chains under the entire Hilton brand. … Independent Moses Anshell has been tapped to handle creative duties for U.S. Airways, according to a representative for the Phoenix shop, following the airline’s merger with America West Airlines. Moses Anshell had held that estimated $10 million account since 2001.