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Kellogg’s Puts $510 Mil. U.S. Media Account in Review

NEW YORK Kellogg’s confirmed last week that it is reviewing its estimated $510 million U.S. media buying business, which is handled by Publicis’ Starcom. The move follows the cereal maker’s decision to retain MindShare in the U.K. last month after a review of that market, where spending is estimated at $100 million. A company representative said, “We are reviewing our media-buying practices in the U.S. as part of a normal business process to look for opportunities to strengthen our execution.”