Hotlines

Sentencing for Seifert, Early Postponed Until Late June

NEW YORK The sentencing of former Ogilvy & Mather executives Shona Seifert and Thomas Early, set to be held today, has been pushed back to June 21 and 23, respectively, a rep for U.S. District Court Judge Richard Berman confirmed. In February, Seifert and Early were found guilty of plotting to overbill the government’s $1 billion Office of National Drug Control Policy account to cover a $3 million revenue shortfall on the business. The 10 counts included one for conspiring to defraud the government, and the rest for filing false claims. The judge’s rep said Seifert’s sentence date is now set for June 21, while Early will be sentenced on June 23. They could each face up to five years in prison.



JWT Hires Salzman in New Global Strategic Role

NEW YORK Strategic consultant Marian Salzman, after four months of freelancing at JWT in New York, has joined the WPP shop as evp, director of strategic content, a new global post, the agency confirmed. Salzman, who reports to worldwide CEO Bob Jeffrey, will develop and disseminate consumer insights and oversee corporate communications. “We look forward to tapping into her foresight to identify and leverage consumer insight,” said Jeffrey, in a statement. Previously, Salzman, 45, held top strategic posts at Havas’ Euro RSCG, WPP’s Young & Rubicam and Omnicom’s TBWA Worldwide. At JWT, she will also serve on its 17-person worldwide executive committee.



StrawberryFrog Looks at 3 for No. 2 Creative Post in New York

NEW YORK StrawberryFrog has said it is “seriously considering” three creatives for the executive creative director post vacated by Andy Mckeon about two weeks ago. Chief creative officer Scott Goodson said the shop was already considering adding a second ecd and had candidates in mind when Mckeon left. StrawberryFrog, which works with a network of freelancers, had enlisted help from two of the candidates on past projects. Goodson said the shop will likely have a new ecd in place by summer. Mckeon had worked at the shop’s Amsterdam office since 2002 and arrived at the New York office in February. Mckeon, who worked primarily on the Almay pitch, said that although he held an executive title he felt he did not have enough of a creative voice at the office.



Gotham Lands NFL-United Way Creative Duties After Review

NEW YORK The National Football League has shifted creative duties on its United Way outreach ads to IPG’s Gotham from WPP’s Young & Rubicam, sources said. Two other New York shops competed for the work: IPG’s McCann Erickson and WPP’s JWT, said sources. Ads will run on networks contractually tied to the NFL, so media time will not be bought; however, the market value is estimated to be $30 million. Gotham did not return calls and the New York client could not be reached.



Public Relations Society Testifies in VNR Bill Hearings

BOSTON The head of the Public Relations Society of America last week told a Senate committee that, if passed, legislation that would require any government-produced VNR to carry a frame-by-frame disclaimer when broadcast “may have the unintended consequence of actually impending the free flow of important information to the public.” Judith Phair, president and CEO of the PRSA in New York, said it should be clear to news agencies who has produced the VNRs, but requiring such identification might discourage outlets from using them altogether. The Senate Committee on Commerce, Science & Transportation is due to vote on the bill before the August recess.



Carl’s Jr. Targets ‘Hungry Guys’ With Racy Paris Hilton Spot

NEW YORK Carl’s Jr. confirmed on Friday that it would air a sexy TV spot starring Paris Hilton to support its Spicy BBQ Six Dollar Burger. The chain said the 30-second spot, via Mendelsohn|Zien in Los Angeles, would target “young, hungry guys,” and premiere on Tuesday during Entertainment Tonight with behind-the-scenes footage. In the ad, Hilton wears a thong bathing suit while washing a Bentley and holding the burger. The spot is set to the song, “I Love Paris in the Springtime,” sources said. Carl’s Jr. did not name other network or cable outlets that would air the spot.