New Lowe Operations Chief Ed Powers Hails From IPG Sister

NEW YORK IPG is poised to name Ed Powers, chief operating officer of its Constituency Management Group, as worldwide COO of Lowe, a new post created to help worldwide CEO Tony Wright reshape the agency, sources said. Powers has been COO of CMG, which encompasses shops such as Weber Shandwick, FutureBrand and Jack Morton, for the past year. Before that, he was COO of Weber Shandwick. IPG declined comment, and Powers could not be reached. The holding company plans to reshape Lowe into a leaner, more creatively focused agency with 15 to 25 offices, down from the current 80-plus. Wright, former worldwide chief strategy officer at WPP’s Ogilvy & Mather, was named two weeks ago to replace Jerry Judge.

Nestlé Suitors Await Word on $1.5 Bil. Global Media Account

LOS ANGELES The three roster shops contending for Nestlé’s $1.5 billion global media review made their final pitches last week at the company’s Vevey, Switzerland, headquarters. Publicis’ ZenithOptimedia went Wednesday, IPG’s Universal McCann pitched Thursday, and WPP’s MindShare presented on Friday, sources said, in the final step before a winner is named this month.

At Least 10 Shops Return RFPs For $100 Mil.+ Schwab Review

NEW YORK At least 10 agencies have returned RFPs for the $100 million-plus Charles Schwab account, sources said. They are Havas’ Euro RSCG, Grey Worldwide, WPP’s Berlin Cameron/Red Cell and Publicis’ The Kaplan Thaler Group, all New York; Publicis & Hal Riney in San Francisco; IPG’s Hill, Holliday, Connors, Cosmopulos in Boston and Dailey & Associates in Los Angeles; Omnicom’s TBWA\Chiat\Day in Playa del Rey, Calif.; and independents Wieden + Kennedy in Portland, Ore., and Cramer-Krasselt in Chicago. A cut to six is due this week, followed by agency visits and a final cut, according to the form, which was due back Sept. 2. Select Resources International in Santa Monica, Calif., is managing the process. Schwab split with Omnicom’s GSD&M in Austin, Texas, last month.

Jaguar Abandons Performance Sell for ‘Tempting’ Campaign

LOS ANGELES Jaguar shifts gears with a series of 30- and 15-second spots by Y&R Brands in Irvine, Calif., breaking today. Based on the seven deadly sins—lusty curves, envy-inspiring features, wrathful wire grills—eye-candy shots of the new XJ8 L are punctuated with a James Bond-like brass blast and a new tagline, “Can you resist?” George Ayres, vp of marketing, said that Jaguar has stressed performance during the past two years; the new concept revolves around “temptation.” Print breaks in October issues. The client spent $90 million on ads last year and about $50 million through July, according to Nielsen Monitor-Plus.

John Doyle Departs Y&R Brands In Wake of Restructuring

LOS ANGELES John Doyle, evp/ecd at WPP’s Y&R Brands in Irvine, Calif., has left, the shop confirmed. An agency representative said a search is under way for his replacement. In July, chairman and CEO Ann Fudge announced a corporate restructuring that placed the six North American offices under a single P&L and made all the regional presidents managing directors. Doyle, who could not be reached for comment, joined Y&R in 2000.

Weight Watchers Contacts 12+ Shops About $50 Mil. Account

NEW YORK Pile and Co. in Boston has contacted more than a dozen New York shops about the review of Weight Watchers International’s $50 million account, sources said. They include Omnicom’s BBDO, TBWA\Chiat\ Day and Merkley + Partners; IPG’s Foote Cone & Belding, Gotham, McCann Erickson, Deutsch and Lowe (the media incumbent); WPP’s Young & Rubicam; and Havas’ Arnold, sources said. The shops, some of which may not pursue the business, either declined comment or could not be reached. The creative incumbent, The Seiden Group in New York, has split with the Woodbury, N.Y., client. Submissions are due Wednesday. The client will then narrow the field to six semifinalists. A decision is due in November.

Congress to Weigh Further Cuts to Anti-Drug Campaign

WASHINGTON The White House’s anti-drug media campaign could face further cuts now that a Senate appropriations subcommittee has proposed giving the effort $100 million. The budget is now $145 million—of which $130 million is being spent on advertising and media buys. In July, the House proposed giving the campaign $120 million for next year. The two chambers must now work out the difference. Meanwhile, the Office of National Drug Control Policy is expected to reveal the winners in its ongoing ad and PR reviews in the next two weeks.

The Loomis Agency Is Unveiled As Fifth Pier 1 Finalist

DALLAS Another finalist has emerged in the review for Pier 1’s $60 million account: The Loomis Agency, sources said. The Dallas independent has done work for Pier 1’s Cargo Kids subsidiary this year. Also competing are IPG’s Deutsch, Publicis’ Fallon and independent Laird + Partners, all New York; and Publicis & Hal Riney in San Francisco. Presentations begin next week, with a decision due in mid-October. Vying for media duties are IPG’s Initiative and WPP’s MindShare, both New York, sources said. Creative and media had been with IPG’s Campbell-Ewald in Warren, Mich.

Margeotes Touts Godiva Chocolates as a Fashion ‘Do’

NIn an effort to grab the attention of fashion-conscious 20-30-year-olds, Godiva this week breaks a campaign that aims to put the chocolates on par with luxury items like those featured in the magazines where the ads are running. The work, via Margeotes|Fertitta + Partners in New York, bows in October issues of Elle, Vogue and Harper’s Bazaar, among others. In one ad, a model dangles a truffle; copy reads, “Every woman is one part ‘Diva,’ much to the dismay of every man.” The word “diva” is drawn out of the last four letters of the brand name, “Godiva.” The ads are a departure from past work, which depicted the chocolate at the center of special moments and targeted an older demo. The client has said that print will be just a part of a multimedia campaign. Godiva spent $3 million on ads last year, per TNS Media Intelligence/CMR. Sources have said spending this year could top $5 million.