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Weight Watchers Kicks Off Creative, Media Review

Boston Weight Watchers International is holding a review for its integrated marketing business, which includes creative and media chores, according to consultancy Pile and Co. in Boston. Pile is sifting through data on an undisclosed number of New York agencies and plans to have a list of six semifinalists mid-month, with a final decision coming in late November, a Pile rep said.

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