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Dos Equis, Tecate in Play; Client Pegs Budget at $45 Mil.
NEW YORK Femsa Cerveza is reviewing U.S. marketing for its Dos Equis and Tecate brands, following a shift of distribution rights from Interbrew’s Labatt USA to Femsa in Monterrey, Mexico, sources said. The client is seeking separate shops to handle general-market ads, Hispanic ads and promotions, sources said.
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