Shops Make Last Play for Toys ‘R’ Us’ $120 Mil. Creative

NEW YORK Final presentations are set for Tuesday through Thursday in the creative review for Toys “R” Us’ estimated $120 million account, sources said. The finalists—Omnicom’s DDB in Chicago, IPG’s Foote Cone & Belding in New York, WPP’s Young & Rubicam in New York and Publicis’ Leo Burnett in Chicago, the incumbent—worked from a brief that focused on driving traffic during the holiday season. Shops were also asked for a five-year brand and business plan.

Wieden + Kennedy to Open in China for Nike, Vodafone, et. al

NEW YORK Independent Wieden + Kennedy is preparing to open an office in Shanghai, China, later this year, the Portland, Ore.-based agency confirmed last week. In a statement, CEO and chief creative officer Dan Wieden said, “While we’re already set up in Tokyo, we have several clients with growing interests in greater Asia.” The shop’s global clients include Nike, Coca-Cola and Vodafone. Wieden also has offices in New York, London and Amsterdam.

Finalists Emerge for Sirius’ Satellite Radio Account

LOS ANGELES Sirius Satellite Radio has heard final presentations for its account and could name an agency as early as this week, the client confirmed. Sources said contenders include IPG’s Temerlin McClain in Irving, Texas; Omnicom’s BBDO in Troy, Mich.; and independent Doner in Southfield, Mich. Agency reps either declined comment or could not be reached. The New York client would not comment. Sirius, which spent $30 million on ads in 2003, initially said it would work with agencies on a project basis after splitting with MDC’s Crispin Porter + Bogusky in Miami. A client rep later said Sirius had not determined whether to hire an agency on an ongoing or a project basis.

Cingular Taps Schouten to Steer U.S. Hispanic Marketing

CHICAGO Cingular Wireless has named Henrik Schouten director of Hispanic marketing. In the new post, Schouten will oversee marketing and new-business development. Schouten was formerly marketing and advertising director at Telefonica Moviles Centro America in El Salvador. The Atlanta client also tapped WPP Hispanic agency Mendoza Dillon in Irvine, Calif., and Publicis’ Relay Sponsorship and Event Marketing in Chicago (a unit of Starcom MediaVest Group) to assist with Hispanic efforts.

HSBC Set to Name Winner in $600 Mil. Global Review

NEW YORK HSBC Group is expected to make a decision in its $600 million global marketing review this week, according to sources. The contenders are an Omnicom team led by BBDO in New York and London, an IPG team led by incumbent Lowe in London and a WPP team led by J. Walter Thompson in London.

After Months of Anticipation, Google Files for IPO

NEW YORK Ending months of anticipation, Google last Thursday filed a registration with the Securities and Exchange Commission for an initial public offering that could fetch the search service as much as $2.7 billion. The Mountain View, Calif.-based company, which recorded 2003 net income of $106 million, intends to conduct an auction-style IPO, led by Morgan Stanley and Credit Suisse First Boston. Ad revenue represented 96 percent of Google’s $962 million in net revenue last year, according to the filing.

Burger King’s ‘Ugoff’ Debuts in New Campaign From CP+B

NEW YORK On the heels of launching its Subservient Chicken stunt, Burger King has invented an imaginary designer, Ugoff, who’s charged with making its new salad the ultimate lunch accessory. In upcoming TV spots, Ugoff explains that he found inspiration for the salad’s signature meat pouch—designed to keep beef, chicken or shrimp hot while veggies stay cold—by bringing a live kangaroo into his spartan studio. The tongue-in-cheek ads, from Crispin Porter + Bogusky in Miami, break later this month. Mock fashion ads in magazines such as Cosmopolitan, Ebony and Vogue show women modeling the new designer pouches.