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GroupM Dubs New Global Network ‘Maxus’

LOS ANGELES WPP’s GroupM has named its third global media network Maxus, sources said last week. The new unit is meant to be a conflict shop as well as a more entrepreneurial entity than the holding company’s other two networks, MindShare and Mediaedge:cia. Maxus will incorporate WPP’s free-standing, smaller media shops worldwide, such as Maximize and Media Insight.

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