Pytka Tells Story of Sony’s ‘Lewis Family’ for Y&R

NEW YORK For year two of its “Lewis Family” campaign for Sony Electronics, WPP’s Young & Rubicam turned to Joe Pytka. Two spots breaking Oct. 5 showcase the director’s storytelling talents, capturing family exchanges with a wink and a smile. In one, 4-year-old Isabelle uses a straight-to-DVD Handicam to secretly film her teen brother Matt singing “You are my shining star” to his girlfriend. The spots, part of an estimated $25 million campaign, introduce a new umbrella tagline: “Sony. Like no other.” (Last year’s three spots were tagless.) The spots aim to tap into Sony’s multigenerational appeal and capture truisms such as teens explaining high-tech gear to parents, said Chris Fawcett, Sony’s director of corporate strategic marketing.

Worldwide President Brennan On Way Out of Burnett

CHICAGO Leo Burnett Worldwide president Bob Brennan could leave the agency as early as this week, sources said. Brennan would be the second senior executive to leave in the past month. Earlier, COO Stephen Gatfield left the agency to return to his native Europe. A Burnett rep said that the agency was re-evaluating its “global management structure for the global network moving forward.”

Berlin Cameron Leaves $50 Mil. Estorra Contest

NEW YORK WPP’s Berlin Cameron/Red Cell in New York has withdrawn from the creative review for Estorra, a new insomnia drug from Sepracor, leaving two finalists for the estimated $50 million account: Omnicom’s Merkley Newman Harty & Partners and IPG’s McCann-Erickson, both in New York, sources said. No reason for the withdrawal could be ascertained.

Riney’s Souder Assumes Duties as Marshall Exits

LOS ANGELES Publicis & Hal Riney chairman and CEO Scott Marshall is leaving the San Francisco shop. His duties will be absorbed by Kirk Souder, Marshall said last week. Marshall, 50, joined Publicis & Hal Riney in September 1995 and was named CEO when Hal Riney became chairman emeritus in May 2002. Marshall assumed the chairmanship following Souder’s arrival in March. “He’s been a formidable CEO at Publicis & Hal Riney and I’m sorry to see him go,” said Publicis CEO Maurice Levy. “But he has other personal plans and for more than six months we’ve been working on this transition. It’s going very smoothly with the hiring of Kirk Souder.” Marshall said he would be leaving the 250-person agency by the end of the year.

News Roundup

Four agencies remain in the hunt for Travelocity’s $30 million account, after Martin/Williams dropped out citing workload. Expected to present in mid-October are: Havas’ Arnold in New York and McKinney + Silver in Raleigh, N.C.; Omnicom’s DDB in Dallas and Chicago; and independent Doner in Southfield, Mich., sources said. Consultant Rojek Cutcher Group is handling. Last week, Minneapolis agency M/W, owned by Omincom, won creative and media duties on E*Trade’s $35-45 million account. … BMW of North America last week issued RFPs for the creative portion of its $30 million Western regional account (76 dealers in 13 states), the automaker confirmed. The forms are due back in mid-October. The 10-year incumbent, Mendelsohn/Zien in Los Angeles, which is part owned by Hakuhodo, is participating, said a client rep. Select Resources International in West Hollywood, Calif., is leading the search. … Publicis Groupe will not buy ZenithOptimedia’s franchise operations, Publicis CEO Maurice Levy confirmed. In August, Publicis acquired WPP’s remaining 25 percent stake in ZenithOptimedia for $124 million. WPP had asked for an additional $16 million for its equity stake in the company’s franchises. Those franchises are held through Cordiant Communications Group, which WPP acquired in July. … Quiznos last week heard final pitches from four finalists vying for the creative portion of its estimated $25 million account, a client rep said. Independent Wieden + Kennedy in Portland, Ore., pitched first on Wednesday, followed by IPG’s The Martin Agency in Richmond, Va., on Thursday and independents Cliff Freeman and Partners and The Romann Group, both in New York, on Friday. A decision is due within two weeks. … Casio has hired Roth Associates to conduct an ad agency search for its estimated $5-10 million account, according to sources.