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IPG, McCann Execs Consider Shuttering Amster Yard

NEW YORK Executives at IPG and McCann-Erickson WorldGroup are considering dissolving boutique agency Amster Yard, sources said. Established in 1994 as a subsidiary of WorldGroup, the New York shop last year was moved under the control of the IPG Sports and Entertainment Group, reporting to CEO Mark Dowley. Sources said the move would be an effort to cut costs. Amster Yard has 25 employees. Its largest account is Bacardi Martini, for which it does print for overseas markets.

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