Decision Expected in $80 Mil. Sony Europe Review

NEW YORK—A decision is due this week in Sony Corp.’s review of its pan-European electronics account, sources said. Three London shops made final pitches last week in Amsterdam, Netherlands: Fallon and the incumbent, Saatchi & Saatchi, both owned by Publicis Groupe; and Bartle Bogle Hegarty, part-owned by Publicis, sources said. Billings are estimated at $80 million. Sony and the agencies either declined comment or could not be reached.

4 Agencies Vie for $75 Mil. Electrolux Account

NEW YORK—Four global networks are competing to handle creative duties on Electrolux’s global ad account: Grey Global Group’s Grey; Young & Rubicam and J. Walter Thompson, both WPP Group shops; and Interpublic Group’s Lowe, the client confirmed. Billings are estimated at $75 million. Strategic pitches are scheduled for mid-November, said sources. Ad efforts were previously divided among several shops. London consultancy Agency Assessments International is managing the search.

New BMW Films Begin Breaking This Week

CHICAGO—The next round of three BMW Films by Fallon in Minneapolis is set to launch on the Internet over six weeks, beginning Oct. 24. This year’s films depict driver Clive Owen in three different scenarios: rescuing a hostage; transporting a heart; and drag racing against the devil for James Brown’s soul. All movies showcase the new Z4 roadster. The films were directed by John Woo, Joe Carnahan and Tony Scott, and feature actors Gary Oldman, Ray Liotta, F. Murray Abraham and Don Cheadle, as well as a cameo by Marilyn Manson. The company has struck deals with DirecTV to create a channel dedicated to running the films, and with Microsoft to run the films in digital-projection movie theaters.

Petsmart Severs Ties With Doner

DETROIT—Petsmart is working with several shops on projects, following a split with Doner in Southfield, Mich., which won the Phoenix-based client’s $20 million creative business about two years ago, a client representative said. Susanne Eiselsberg, svp, marketing, left Petsmart two weeks ago. Her duties are now with president and chief operating officer Bob Moran. There are no plans for a review. Media is with Mediaedge:cia.

Arnold, EPB Still in Talks for New York

BOSTON—Havas’ Arnold and Panoramic Communications’ Earle Palmer Brown remained in talks late last week in an effort to place some staffers and clients of the latter’s New York office with Arnold, sources said. DeLonghi kitchen appliances, which spends about $5 million on ads annually, according to CMR, is most likely to make the move, sources said. Lance Mald, CEO of EPB in New York, declined comment. Arnold chairman Ed Eskandarian did not return calls. EPB’s New York office has about 25-30 remaining employees, sources said, and several clients. Last week, Arnold absorbed most of the staff and clients of EPB in Bethesda, Md., which will shortly close.

Deutsch in L.A. Creates 55 Staff Positions

LOS ANGELES—Deutsch has filled about half of the 50 staff positions it has added to its Los Angeles office. The expansion comes after several recent wins, including Burger King and Coors Light creative work and the expansion of the Mitsubishi account. Joining the shop in senior posts are: John Else, as svp, group account director for Mitsubishi, who most recently managed the Saturn account at Publicis & Hal Riney; Duffy Smith, svp, group account director for Coors Light, who is a 10-year TBWA\Chiat\Day veteran; John Upton, svp, group account director for Burger King, who ran the Hyundai account at Bates USA; and Melanie Axtman, svp, media director for Mitsubishi, also was most recently at TBWA\C\D.

Newswire Roundup

RFPs from Re/Max are due back by Nov. 1, according to the client. The Englewood, Colo.-based real estate company seeks an agency to handle creative services for its 2004 national TV campaign. Carat USA in Memphis, Tenn., will continue to handle media buying. Estimated billings are $30 million. Incumbent Carton Donofrio in Baltimore will defend. … Maidenform is looking for an agency to help restart its advertising, which has been on hiatus since 1999, sources said. Billings are undisclosed; the bra company’s last agency was Kirshenbaum Bond & Partners in New York. … Executives from Highland Distillers held credentials meetings with six U.S. agencies and six U.K. agencies within the past two weeks to discuss handling its Macallan’s scotch-whiskey brand, the client confirmed. AMV BBDO in London is the incumbent. AAR Partners is the New York consultancy managing the process. … Three New York shops are vying to handle a new guerrilla marketing effort on Pfizer’s Viagra: Bartle Bogle Hegarty; Havas’ Euro RSCG MVBMS Partners; and DiMassimo Brand Advertising, sources said. The projected budget is about $1 million, said sources, but could grow if the assignment expands to other markets. … Ameritrade is launching an estimated $10 million campaign on Tuesday designed to reintroduce itself to investors following the purchase of its rival Datek Online Holdings in April. … American Standard Cos. will consolidate its $10 million media planning and buying account for its U.S.-based brands with Initiative Media North America. Initiative will work alongside IPG sister roster shops Carmichael Lynch and Foote, Cone & Belding. … Frontier Airlines has awarded its estimated $10 million creative account to Sticky Grey, a unit of Grey in New York, the client confirmed. The shop edged out davidandgoliath in Los Angeles, McClain Finlon Advertising in Denver, and Cunningham Iverson Group in Houston. … The Bahamas Tourism Ministry this week expects to issue RFPs to roster shops Bozell and Irma S. Mann, Strategic Marketing, and five undisclosed others for its $10-15 million account, the client said.