QUAKER OATS TO BOOST RICE CAKES SUPPORT CHICAGO-Hoping to reinvigorate its declining rice cakes sales, Quaker Oats Co. here is spending an estimated $15 million on a TV campaign this spring from Berry-Brown, Dallas. The ads will promote new varieties that add fat and flavor to the healthful snacks. The new positioning will be the focus of TV spots beginning in April that tout the toppings while still focusing on a healthful lifestyle. Spending will increase significantly from $8.2 million in 1996 and $3.7 million through November 1997, per Competitive Media Reporting. PAYLESS CASHWAYS RECONSIDERS REVIEW DALLAS-Payless Cashways, Kansas City, Mo., has postponed a review for its $10 million broadcast account. A client representative said the company is focusing on other strategic issues and will handle the account on a project basis at least until the summer before deciding whether to relaunch the review. The company would not identify any agencies that would be handling projects. Sources said DDB Needham in Dallas has completed a radio assignment, and Muller + Co. in Kansas City is also being considered. Both agencies declined comment. Also vying for the account were T3 in Austin, Texas, and Barkley Evergreen & Partners in Kansas City. PUBLICIS/BLOOM TO PROMOTE JUICY JUICE NEW YORK-Publicis/Bloom, Dallas, is scheduled to break a heavy television and magazine campaign in June for Glendale, Calif.-based Nestlƒ Beverage’s new line of Juicy Juice Concentrates. The new product, which includes 11.5-ounce cans of berry, strawberry, punch, apple, grape and cherry flavors, will be promoted through ads on network TV. Print in women’s service magazines will target moms with kids 2-6 using the brand’s “100% juice for 100% kids” theme. Publicis/Bloom handles other Nestlƒ Beverage items, including Nestea and Cocoa Mix. STONE & WARD LAUNCHES TERMINIX CAMPAIGN DALLAS-Stone & Ward in Little Rock, Ark., this week launches a new campaign for pest control service Terminix after quietly picking up creative duties on the account last year. Temerlin McClain in Irving, Texas, was the previous agency. Stone & Ward’s four-spot television campaign introduces the tagline, “No bugs. No hassles.” Steve Good, vice president of marketing for the Memphis, Tenn.-based company, said the tag reflects new options offered to customers for frequency and types of service. LEVENSON TO BREAK FURRS TELEVISION SPOTS DALLAS-Levenson & Hill here this month will debut the 1998 television campaign of Furrs Cafeteria, Lubbock, Texas. Three 30-second spots feature the new tagline, “So good, so much for so little.” Regional airings begin this month in Texas, New Mexico, Oklahoma, Kansas, Colorado and Iowa, according to the agency. Billings on the campaign were undisclosed.