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Digitas has expanded its work with Swedish automaker Saab, adding overseas relationship marketing chores to the domestic duties it has handled for more than a year. The additional work, estimated in the $10 million range, will be handled by Digitas’ London office. Saab is a unit of General Motors, which works with Digitas’ Boston headquarters on direct and interactive assignments for brands including Oldsmobile, Pontiac and GM corporate.
ABOSTON—Timberland last week cut to four the number of agencies competing for the creative portion of its $15-20 million advertising account.
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