Dr Pepper/Seven Up Contacts Hispanic Shops

DALLAS—Dr Pepper/Seven Up is looking for an agency to handle a Hispanic promotions project for several beverages, the Plano, Texas-based client confirmed. Sources said the following agencies have been contacted: Cartel Creativo and K. Fernandez/A Big Chihuahua, both in San Antonio; Square One, PanaVista, Cultura and Ornelas & Associates, all in Dallas; Mercury Mambo in Austin, Texas; and Ethnic Marketing Group of Valencia, Calif. Billings are undisclosed. “Hispanics are an important consumer segment, particularly for our flavored soft-drink brands,” said client representative Kyle Rose. “As the population continues to diversify, we’re placing greater emphasis on multicultural programs that target Hispanics and the African American community.” Rose said Squirt, Hawaiian Punch and Sunkist are among the most popular flavored soft drinks of the company’s Hispanic consumers.

ConocoPhillips Awards Creative to Dailey

DALLAS—ConocoPhillips has awarded Dailey & Associates creative duties for its $20 million consolidated advertising account, the shop confirmed. The West Hollywood, Calif., Interpublic Group agency, which handled the retail account of Phillips prior to the firm’s August merger with Conoco, vied for the account with Fogarty Klein Monroe, Houston, and Campbell-Ewald, Warren, Mich. FKM was the incumbent on Conoco’s retail business; IPG’s C-E handles Conoco’s corporate account. IPG’s Initiative Media in Los Angeles, which pitched with Dailey, was awarded media duties following the review. Dailey already handles the two other primary brands of Houston-based ConocoPhillips: 76 and Circle K.

Parker & Wood Acquires 3 Texas Accounts

DALLAS—Parker & Wood has won the creative and media accounts of three Texas clients: Hyatt Hill Country Resort in San Antonio and the Boggus Ford dealerships in McAllen and Harlingen. Combined billings are estimated at $2 million, the San Antonio shop said.

Gadzooks Assigns Branding to Richards

DALLAS—Gadzooks has hired The Richards Group here to handle its brand advertising, as expected [Adweek, Dec. 16]. The move comes as the Dallas specialty retailer alters its marketing strategy to focus exclusively on females. The chain currently carries apparel and accessories for both teenage women and men. The merchant has also hired FRCH Design Worldwide of Cincinnati to change the look of its 437 stores in 41 states to match the new demographic. Gadzooks previously handled advertising in-house and spent $1 million on ads in its fiscal-year 2001, according to company documents. Client chief executive officer Jerry Szczepanski said spending on the rebranding effort has not been determined, but “it’s obviously going to be a marked increase in what we normally spend.”

For the Record

San Antonio agency veteran Lionel Sosa is not assisting Guerra DeBerry Coody in the review for the ad-vertising account of the San Antonio McDonald’sCo-op [Adweek, Jan. 6].