Suzuki to Break ‘Closer Look’ Campaign

LOS ANGELES—Suzuki Motor Corp. will break a campaign this week encouraging consumers to take a “Closer Look” at its XL-7 SUV and Aerio models. Three TV spots and full-page newspaper ads focus on product features, safety and what is being described as “the industry’s No. 1 warranty.” The ads were created by Colby & Partners in Santa Monica, Calif., which has handled the car portion of the account for about four years. Spending was undisclosed. Suzuki spent about $60 million for its auto and truck lines last year, sources said.

Cisco, Ogilvy Plan $100-150 Mil. Push

LOS ANGELES—Ogilvy & Mather has been named Cisco Systems’ lead agency, replacing darkGrey in New York, the client confirmed last week. Ogilvy in Culver City, Calif., began working on a campaign for the client last year [Adweek, Sept. 2]. Cisco said it plans to spend $100-150 million in 2003 on a global marketing campaign from Ogilvy that is expected to launch within three months.

ConocoPhillips Assigns Creative to Dailey

DALLAS—Dailey & Associates has won creative duties on ConocoPhillips’ $20 million consolidated ad account, the agency confirmed. The West Hollywood, Calif., shop, which handled Phillips’ retail account prior to the firm’s August merger with Conoco, topped Fogarty Klein Monroe, Houston and Campbell-Ewald, Warren, Mich. FKM was the incumbent on Conoco’s retail account. C-E handles Conoco’s corporate account. Initiative Media of Los Angeles, which pitched with Dailey, won media duties.

AOL Appoints Casanova Pendrill

LOS ANGELES—America Online has hired Casanova Pendrill for the Hispanic portion of its ad account. The Irvine, Calif., agency won the creative and media business after a review that included three undisclosed shops. Billings were undisclosed. Latino advertising is a new initiative for AOL, the client said. AOL spent nearly $200 million on general-market ads in 2001 and $130 million through October 2002, per CMR. Gotham in New York handles general-market ads.

El Pollo Loco Names 6 Semifinalists

LOS ANGELES—El Pollo Loco has named six semifinalists in the review for its $7 million creative and media account. They are: Bulldog Drummond, San Diego; Hispanic incumbent cruz/kravetz: Ideas, Grey and Suissa Miller, all in Los Angeles; Krueger, Torrance, Calif.; and Young & Rubicam, Irvine, Calif. Incumbent Dailey & Associates, West Hollywood, Calif., is not participating. Strategic presentations are set for Jan. 28-29, followed by creative pitches next month. The Irvine, Calif., client is expected to make a decision by the end of February.

Ghirardelli Chocolate Relaunches Review

LOS ANGELES—Lindt & Sprungli USA’s Ghirardelli Chocolate Co. has begun contacting shops for its $2 million account, the client said. Pile and Co. in Boston is the consultant. While Publicis & Hal Riney in San Francisco appeared to have won the account after a review in September, sources said the deal was never finalized. The client is based in San Leandro, Calif.