Mullen Becomes a Contender for Bahamas

BOSTON—Mullen has been added to the list of agencies pitching the $10-12 million Bahamas Ministry of Tourism account, a client representative confirmed. The Interpublic Group shop in Wenham, Mass., joins three previously known contenders: independent HDC, Fort Lauderdale, Fla.; Publicis Groupe’s Fallon, Minneapolis and New York; and Omnicom’s Martin/Williams, Minneapolis, the rep said. Trade ad incumbent Irma S. Mann, Strategic Marketing, Boston, has withdrawn to pursue the Barbados tourism business. Consumer ad incumbent Bozell, New York—believing it was unlikely to prevail in the pitch—recruited Mullen, hoping to keep the business in the IPG stable, sources said. Client and agency executives either did not return calls or declined comment. The list may be cut and the survivors invited back for presentations before the work is awarded, sources said.

Legacy Hires Pile and Co. for Upcoming Review

BOSTON—Pile and Co. in the first quarter will solicit shops to pitch the creative portion of American Legacy Foundation’s account, according to client evp, marketing Chris Cullen, who hired the consultancy last week to conduct the review. Havas’ Arnold, Boston, and Maxxcom’s Crispin Porter + Bogusky, Miami, are invited to defend. Still undecided, however, is whether media chores with Arnold MPG will also be reviewed. Legacy earlier this month launched an internal audit to find ways to streamline its media operation. That process continues at least through year’s end. The client spent more than $100 million on advertising in 2000, but cut its outlay to $60 million last year to conserve funds. Legacy said it has set aside $584 million to extend the “Truth” anti-smoking campaign once funding provided by tobacco companies under the Master Settlement Agreement ends next year.

Analog Devices to Hear Pitches From 4

BOSTON—Four finalists will make presentations next month in the review for Analog Devices’ creative assignment, sources said. Contenders are incumbent Stringer, Burlington, Mass.; Allen & Gerritsen, Watertown, Mass.;Partners & Simons, Boston; and Via, Portland, Maine, sources said. Media chores with Upward Brown Media, Burlington, are not in play at this time. One source pegged Analog Devices’ 2003 advertising spending in the $10-million range. The agencies declined comment or referred calls to the Norwood, Mass.-based client, which did not respond by press time.

Account Roundup of Norwalk, Conn., has confirmed assigning its advertising account to Gotham, New York. The Interpublic Group agency succeeds IPG sibling Hill,Holliday, Connors, Cosmopulos, New York, which parted ways with the online site earlier this year. The client spent $15 million on advertising through August, according to CMR. … Strand Marketing, Newburyport, Mass., has added assignments from the local Wellness Center of Newburyport and Millennial Net, a wireless network specialist in Cambridge, Mass. In both cases, the agency has been asked to develop and implement a range of marketing communications programs.