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Gillette Taps MindShare for Media

LOS ANGELES—WPP Group’s MindShare in New York has been selected to handle Gillette’s $400-500 million consolidated global media planning and buying account. MindShare prevailed over the New York-based offices of the two incumbents: Omnicom Group’s OMD, which handled Boston-based Gillette’s media in North America, Europe and Australia/New Zealand; and Interpublic Group’s Universal McCann, which handled media in the rest of the world.

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