Hotline

Marriner Breaks Kellogg’s Campaign

ATLANTA—Marriner Marketing Communications has launched a campaign for Kellogg’s Food Away From Home. The Columbia, Md., agency’s print advertising for the client’s combined Kellogg’s and Keebler lines is built around the tagline, “Bringing our focus to your business.” Ads targeting the restaurant, school and convenience-store segments will appear in trade publications such as FoodService Director, Food Management and Restaurants and Institutions through December. Featured food categories will include cereals, snacks, cookies and crackers.

Publicis Lands Pair of Sara Lee Brands

DALLAS—Sara Lee Branded Apparel has awardedPublicis in Mid America the advertising accounts ofChampion Products and Just My Size, estimated to total$20 million. The Dallas agency won both brands following separate reviews. Marketing teams from the two labels jointly visited and heard oral presentations from five other roster shops: Grey and Kraftworks, both in New York, Euro RSCG Tatham Partners and Leo Burnett, both of Chicago, and Temerlin McClain in Irving, Texas, sources said. Mullen in Winston-Salem, N.C., had been the incumbent on the Champion account.

Hops Restaurants Appoints WestWayne

ATLANTA—WestWayne has been assigned the estimated $8-10 million advertising account of Hops Restaurants. The Atlanta agency’s Tampa, Fla., office was awarded the crosstown microbrewery’s business—which had been handled by Austin Kelley Advertising, also in Atlanta—without a review. WestWayne will produce a television, print and in-store campaign, which is scheduled to break later this year. Hops, a division of Madison, Ga.-based Avado Brands, operates a string of casual-dining restaurants in the Southeast and Midwest.

Georgia Tech Enrolls Cole Henderson Drake

ATLANTA—Cole Henderson Drake has added project work from the Georgia Tech Athletic Association, the client confirmed. The Atlanta shop, under creative director Chris Jacobs, will develop print advertising and collateral materials in support of the men’s football, basketball and baseball teams at the Atlanta university. The budget is undisclosed.

Novell May Scuttle Agency Search

BOSTON—The review for the estimated $30 million advertising account of software provider Novell has stalled and may be scrapped, client sources confirmed. Four finalists—incumbent SicolaMartin, Austin, Texas, pitching with Young & Rubicam, New York; J. Walter Thompson, New York; Hill, Holliday, Connors, Cosmopulos, Boston; and Mullen, Wenham, Mass.—made presentations to the client more than six weeks ago. The review began last summer as an effort to broaden the Orem, Utah-based company’s global image as a resource equipped to solve complex technology problems, rather than an equipment provider. “The power to change” has been the tagline in recent Novell ads. The client’s ad-vertising expenditures doubled to $30 million in 2001, according to CMR.