Mullen Unveils Corvette MasterCard Campaign

BOSTON—Mullen has launched a Web site for the Corvette MasterCard, issued by Prospect Heights, Ill., financial-services firm Household International as an extension of its relationship with General Motors’ GM Card, for which Mullen also handles advertising. Coinciding with the 50th anniversary of the vehicle’s launch, the site allows card users to manage their accounts and shop with a 10 percent discount at, which features memorabilia such as clothing, accessories, keychains and a 50th-anniversary Corvette Monopoly game. Users can also browse a timeline with photos and facts about the car’s history and test their knowledge via the site’s trivia game. Wenham, Mass.-based Mullen has created direct marketing materials to lure customers to the card.

McCann Picks Up More Honeywell Work

DETROIT—McCann-Erickson in Troy, Mich., which breaks a campaign for Prestone antifreeze this week, has picked up the consolidated account of the Honeywell Consumer Products Group. The group includes Prestone, as well as Fram filters, Autolite spark plugs and Holts car-care products. Those brands, previously at Arnold in Boston, were consolidated at McCann without a review. Sources said the additional brands approximately doubled the agency’s existing $10 million Honeywell business.

Agencies Await Cut

LOS ANGELES—Agencies awaiting a cut this week in’s review for its estimated $20 million creative and media account include DDB in Dallas; Mullen in Wenham, Mass.; Goodby, Silverstein & Partners in San Francisco; Ground Zero in Marina del Rey, Calif.; Publicis in the West in Seattle; Arnold in Boston; Berlin Cameron/Red Cell in New York; and GSD&M in Austin, Texas, sources said. Launch Partnership in Irving, Texas, which has handled projects for the client, has decided not to participate, sources said. The Richardson, Texas-based client is expected to trim the list to three or four finalists. The review is led by Select Resources International in West Hollywood, Calif.

Havas Reports First-Half Income

BOSTON—Havas on Friday reported that its net income dropped nearly 10 percent to $114 million in the first six months of 2002, compared with the same period a year ago, based on the current rate of exchange. Adjusted to include goodwill amortization, taxes and other factors, Havas’ first-half income was about $15 million, compared with a first-half loss of $27 million last year, when the company undertook a sweeping and costly restructuring plan. The Paris-based holding company is parent to the Arnold, Euro RSCG and Media Planning agency networks.

Hotline Roundup

BOSTON—Smith & Jones Advertising has completed a new Web site,, for Jim Scherer Food Photography. The Worcester, Mass.-based agency was charged with transforming the site into a user-friendly marketing tool. The new site includes a sampling of Jim Scherer’s portfolio and an online request form. … Bedford Granite Group in Manchester, N.H., was tapped by Black Forest Cafe & Bakery. The shop will handle the Amherst, N.H., bakery’s overall marketing and public relations needs.