Hotline Will Narrow Field to Finalists

LOS ANGELES—Agencies awaiting a cut this week in’s review for its estimated $20 million creative and media account include DDB, Dallas; GSD&M, Austin, Texas; Mullen, Wenham, Mass.; Goodby, Silverstein & Partners, San Francisco; Ground Zero, Marina del Rey, Calif.; Publicis in the West, Seattle; Arnold, Boston; and Berlin Cameron/Red Cell, New York, sources said. Launch Partnership in Irving, Texas, which has handled projects for the client, has decided not to participate, sources said. The Richardson, Texas-based online dating service is expected to trim the list to three or four finalists. The review is being conducted by Select Resources International in West Hollywood, Calif.

Rapp Collins Vies for United Loyalty Program

CHICAGO—United Airlines is considering 10 shops for its $50 million United Loyalty Services program, a representative said. Contending are Rapp Collins, Dallas; Chicago’s DraftWorldwide, Brann, OgilvyOne, Wunderman, Frankel with Publicis Dialog and Beyond DDB; Grey Direct Marketing Group and FCBi, both in New York; and J. Walter Thompson, Detroit. Incumbent Brierley & Partners, Dallas and Chicago, confirmed last week that it had resigned the account, saying it views the airline’s new UAL Loyalty Services—a subsidiary launched to manage the airline’s Mileage Plus frequent traveler program—as a direct competitor. Brierley positions itself as a “specialist in the design and management of loyalty programs.”

Empire Wins Account of U-Save Auto Rental

ATLANTA—U-Save Auto Rental of America has awarded its advertising account to the Empire Communications Group. The Jacksonville, Fla., agency won the national auto rental franchiser’s estimated $3 million business on the basis of a preemptive presentation made to CEO Tom McDonnell and his executive team at U-Save’s Jackson, Miss., headquarters. Empire’s initial charge is to work with franchisees—U-Save operates some 400 locations across the U.S.—developing market-specific campaigns. In areas where franchisees can pool resources, advertising is likely to include television, outdoor and radio components. In smaller markets, Empire will rely on direct marketing to deliver its messages.

Bcom3’s Selkowitz Calls It a Career

CHICAGO—Bcom3 vice chairman Arthur Selkowitz, former chairman and CEO of D’Arcy Masius Benton & Bowles, will retire at the end of the year. Selkowitz, 59, left D’Arcy two years ago for the post at parent Bcom3, where he is also chief client officer. Publicis Groupe’s$3 billion acquisition of Bcom3 is expected to be completed this week.

McDonald’s Plans 4th Quarter Push

CHICAGO—McDonald’s is investing an additional$20 million in advertising in the fourth quarter, a majority of which will fund a new national ad campaign next month from DDB Chicago, executives said in an analysts call last week. The Oak Brook, Ill.-based fast-food chain spent $150 million on advertising during the fourth quarter of 2001, according to CMR.