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Publicis Moves Close Date on Bcom3 Deal

CHICAGO—The closing of Publicis Groupe’s $3 billion acquisition of Bcom3 has been shifted to Sept. 23 or 24 to deal with time differences among the U.S., France and Japan, a company representative said. Bcom3 shareholder votes on the deal were to be announced this Friday. That will be Saturday in Tokyo, headquarters of Dentsu, which will have a 15 percent stake in the merged company. The rep said there have been no problems with the voting.

BE&P Wins Spice Company’s Account

CHICAGO—Barkley Evergreen & Partners was named lead agency for Tone Bros., whose brands include Spice Islands, Durkee and French’s. Billings were estimated at $10-20 million. The selection followed a review that included Valentine Radford, Kansas City, Mo., and Martin/Williams and Clarity Coverdale Fury, Minneapolis. The Ankeny, Iowa, cli ent previously worked with various shops on a project basis.

Wray Takes Top Job at Initiative Central Region

CHICAGO—Former Foote, Cone & Belding media director Fred Wray has been named evp, managing director of Initiative Media North America’s Chicago-based Central Region. He replaces Will Howard. Wray will oversee the Inter pub lic Group media network in Chicago, Cleveland and Dallas.

BMW Films Set for Oct. 17 Premiere

CHICAGO—Singer James Brown and actors Gary Oldman and Ray Liotta will appear in the latest round of BMW Films, set to break following an Oct. 17 premiere party hosted by Vanity Fair, sources said. The films, created by BMW of North America and Fallon Minneapolis, will be shown in movie theaters as part of a BMW Films Digital Cinema Series sponsored by BMW and Microsoft Corp. Director Tony Scott’s film will star Oldman and Brown. Liotta is expected to appear in a film by Joe Carna han, sources said. John Woo is also directing a film. Actor Clive Owen returns from last year’s series. Fallon declined comment, and a BMW rep could not be reached.

Burnett Gets Polaroid Launch Following Review

BOSTON—A Polaroid representative confirmed on Friday that lead agency Leo Burnett had been chosen to create ads supporting the estimated $10 million launch of the client’s instant-digital-printing kiosks—code-named Opal—following a review of undisclosed shops.

Cliff Freeman, Zimmerman Take Value City

ATLANTA—Value City Department Stores named Cliff Freeman and Partners its lead agency. The New York shop pitched with Zimmerman & Partners in Fort Lauderdale, Fla. The Columbus, Ohio, chain’s units include Value City, DSW Shoe Warehouse, and Filene’s Basement. Zimmerman is expected to be close to a buyout of Cliff Freeman, sources said.

Campbell Mithun Out of Lands’ End Review

CHICAGO—Campbell Mithun is out of the review for Lands’ End’s $15 million account, an agency rep confirmed. Still vying for the business are Carmichael Lynch, Minnea polis; McKinney & Silver, Raleigh, N.C.; and The Richards Group, Dallas. The incumbent was Element 79, Chicago. The Dodge ville, Wis., retailer is owned by Sears, Roebuck and Co.