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Advance Auto Splits With Martin, Contacts ShopsATLANTA—Advance Auto Parts has parted ways with The Martin Agency, according to sources, and is launching a review. Shops contending include Barkley Evergreen & Partners in Kansas City, Mo.; Martin/Williams in Minneapolis; Fogarty Klein Monroe in Houston; and Cramer-Krasselt in Orlando, Fla., which handles Discount Auto Parts, a subsidiary of Advance Auto Parts, sources said. Martin retained the estimated $10 million retail account in 1998 following the sale of Western Auto, a subsidiary of Sears, Roebuck, to the Roanoke, Va., company. At that time, Advance held a review that pitted incumbent Martin against Barkley, Evergreen & Partners, which had handled Western Auto's business. Richmond, Va.-based Martin referred calls to the client. The retailer could not be reached for comment. McDonald's Hears Ideas for Diner InsideCHICAGO—McDonald's heard presentations late last week from four agencies pitching ideas for the chain's Diner Inside concept, sources said. Roster shops DDB and Leo Burnett, both in Chicago, and Arnold in Boston, along with Ogilvy & Mather, Chicago, are pitching, sources said. The Diner Inside concept is being tested on a limited basis in Indiana. Agency officials either declined comment or could not be reached. A representative for the Oak Brook, Ill., chain could not be reached. Old Orchard Juices Taps BE&PCHICAGO—Juice marketer Old Orchard selected Barkley Evergreen & Partners to handle its advertising account after a review. The Kansas City, Mo., agency bested Cramer-Krasselt in Chicago and undisclosed others for the account. Though initially valued at $1-3 million, the business is expected to grow as the Sparta, Mich., company expands into other markets. The agency's first work for the brand is expected to break in the fall. Bernstein-Rein Out of $50 Mil. Denny's ReviewCHICAGO—Bernstein-Rein Advertising is no longer participating in the review for Denny's Restaurants' $50 million ad account, sources said. Officials with the Kansas City, Mo., agency and consultant Rojek Cutcher Group, Cleveland, declined comment. The remaining finalists, Doner in Southfield, Mich., Mullen in Winston-Salem, N.C., and Publicis in Mid-America, Dallas, will make presentations this week. Creative Dreveny Returns to BurnettCHICAGO—Leo Burnett has hired Bob Dreveny as a group creative director. Dreveny, who spent his early career at Burnett, was laid off from his position as executive creative director at Foote, Cone & Belding in Chicago late last year. He will work on Burnett's Philip Morris account. FCB Lays Off 18 StaffersCHICAGO—Foote, Cone & Belding laid off 18 workers from its office here last week, about 4 percent of its staff, citing a lack of new business. Relay Sports Creates Hispanic UnitCHICAGO—Starcom MediaVest Group unit Relay Sports and Event Marketing has created a Hispanic marketing unit to be led by new hire Paul Stringer. Stringer previously handled event marketing for Miller Brewing.

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