Texas Lottery Issues Pair of RFPs
DALLAS—The Texas Lottery Commission has issued separate requests for proposals for its general-market and minority advertising accounts. Billings for the Austin, Texas-based creative and media accounts are estimated at $9-10 million. The King Group of Dallas was awarded the minority-marketing account in December 1999 and will mount a defense. Incumbent Fogarty Klein Monroe of Houston, which has held the general account since September 1999, declined to comment on participation. The contracts of both incumbents, which ended in August 2000, were extended for two years and expire next month. Agencies competing for the general-market business must have reported at least $30 million in annual billings; the minority account requires shops to have at least $7 million in billings.
Maverick Gets Credit Service, Hotel Business
DALLAS—Maverick Advertising & Public Relations has won the $1 million creative and media account ofConsumer Credit Counseling Service’s Fort Worth, Dallas and North Central Texas offices. Three other Metroplex agencies contended in a two-round review that began in May, according to sources. Maverick of Fort Worth has also been selected to create an advertising campaign for Hotel Inter-Continental Dallas. The work will target meeting planners and business management. Annual billings are undisclosed.
Taylor/West Adds 5 Staff Members
DALLAS—Taylor/West Advertising has made five recent hires. Ayon Wen-Waldron, who assumes the new position of executive director of marketing and business development, will spearhead the new multi-cultural marketing efforts of the San Antonio agency. Chuck Leifeste has joined the agency as group director of account management, Rebecca Fernandez and Karen Kolivosky come on board as account supervisors and Magali Hinojosa has been employed as an account executive at Taylor/West.
Lápiz Lands Wrigley Hispanic Work
CHICAGO—The Wm. Wrigley Co. has appointed Bcom3 Group agency Lápiz its first-ever Hispanic marketing agency after a review of undisclosed contenders. The Chicago shop will develop marketing programs aimed at the U.S. Hispanic population for the Chicago-based company. Annual billings were not disclosed. OMD—the media service for Wrigley lead advertising agency BBDO in Chicago—will handle media duties for the Lápiz marketing assignment.
Department Store Search Moves Into Final Round
DALLAS—Temerlin McClain is among the shops in contention for a branding assignment commissioned by Federated Department Stores for its Rich’s/Lazarus/Goldsmith’s division, an agency source confirmed. The Irving, Texas, shop is joined by WestWayne, Grey and Emergence, all of Atlanta, and SFI in New York. Rich’s operates 27 stores, Lazarus 44 and Goldsmith’s six. The three brands together spent more than $90 million on advertising last year. A final decision is expected later this month.
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