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Compaq/H-P Deal May Boost Goodby, Riney
NEW YORK—Hewlett-Packard’s $18.4 billion acquisition of Compaq is expected to result in a consolidation of ad duties since the two plan to merge operations. Sources said H-P agencies Goodby, Silverstein & Partners and Publicis & Hal Riney, both San Francisco, will likely gain business at the expense of Foote, Cone & Belding, New York, which works for Compaq.
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