Hotline

Universal McCann Wins $375 Mil. Nestlé Buying Biz

LOS ANGELES—Interpublic Group’s Universal McCann in New York, the global media agency for Nestlé, won the Swiss marketer’s consolidated $375 million U.S. media buying account in a shootout against Omnicom’s PHD, St. Louis, sources said. PHD was an incumbent shop for Purina pet foods, acquired by Nestlé in December. The acquisition sparked a review that included the combined $150 million buying business for Purina and Nestlé’s Friskie’s pet-food brands, as well as the advertiser’s consolidated media buying in the U.S. The client is in the midst of a global creative review for its pet-food brands, split among several agencies in the U.S. and abroad.

Sun Microsystems Debuts ‘Net Work’ Effort

LOS ANGELES—Sun Microsystems launches a new global campaign this week to support its new strategic theme, “We make the net work.” The effort includes a series of 15- and 30-second spots airing on national cable and spot prime broadcast, as well as commercials airing during the National Hockey League Stanley Cup playoffs, outdoor and print rolling out later this quarter in national newspapers and technology magazines. An online component is also part of the mix. The client spends $100 million globally. WPP Group’s JWT & Tonic, San Francisco, created the ads. Interpublic Group’s Initiative Media North America, Los Angeles, is Sun’s media agency.

Hyundai to Hear Pitches for $160 Mil. Account

LOS ANGELES—Hyundai Motor America is set to meet this week with the four agencies vying for the national creative portion of its $160 million account. Presentations are scheduled for April 19 and 20 at the Fountain Valley, Calif., client, confirmed Hyundai representative Chris Hosford. According to sources, meetings are expected to last between two and two-and-a-half hours, with San Francisco’s Publicis & Hal Riney presenting Friday morning, followed by Publicis in the West, Seattle, in the afternoon. Sources said the incumbent, Bates USA West in Irvine, Calif., will present on Saturday afternoon. It could not be determined when The Richards Group in Dallas will present. The agencies declined comment. The review is being led by Select Resources International in West Hollywood, Calif. A decision is due by the end of this month.

Account Activity

Zimmerman & Partners Advertising in Fort Lauderdale, Fla., has won Fris Vodka Scandia’s ad account, sources said. The agency defeated Miami’s Turkel Schwartz & Partners and two undisclosed New York shops in a review to win the $5 million account. Fris, a vodka distilled in Denmark, has been distributed in the U.S. since 1990; U.S. headquarters are in Coral Springs, Fla. … The Honey Baked Ham Co. of Ohio has contacted seven agencies about its $8-10 million advertising account. Jamie Harding, the Cincinnati company’s manager of brand communications, confirmed that a review is under way and that the company has split with Car michael Lynch in Minneapolis by “mutual agreement.”… Crispin Porter + Bogusky has bowed out of the Verizon SuperPages review. Still in the hunt for the estimated $30-40 million account are Kirshenbaum Bond & Partners and Bozell, both in New York, along with TBWA\Chiat\Day in Playa del Rey, Calif.