Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Universal McCann Wins $375 Mil. Nestlé Buying Biz

LOS ANGELES—Interpublic Group’s Universal McCann in New York, the global media agency for Nestlé, won the Swiss marketer’s consolidated $375 million U.S. media buying account in a shootout against Omnicom’s PHD, St. Louis, sources said. PHD was an incumbent shop for Purina pet foods, acquired by Nestlé in December. The acquisition sparked a review that included the combined $150 million buying business for Purina and Nestlé’s Friskie’s pet-food brands, as well as the advertiser’s consolidated media buying in the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in