Arnold Pursues USPS, Cisco

BOSTON—Arnold last week turned up among eight agencies participating in the review for the United States Postal Service’s $100 million account consolidation, sources said. Along with Arnold, Boston, other shops pitching the account are Leo Burnett, Chicago, DraftWorldwide, Chicago, with Campbell-Ewald Advertising, Warren, Mich., and New York shops Young & Rubicam, D’Arcy Masius Benton & Bowles, Grey, Foote, Cone & Belding and Bates, sources said. Four of the seven pieces of the account will be consolidated at one agency. FCB is the direct marketing incumbent, Frankel in New York handles in-store and point-of-purchase advertising, and Burnett does corporate branding. Grey’s MediaCom handles media planning and buying. Separately, Arnold’s office in San Francisco has advanced in the review for Cisco Systems’ estimated $50-60 million account. Also in the running: Grey, JWT & Tonic, Young & Rubicam, all San Francisco; TBWA\Chiat\Day, Playa del Rey, Calif.; and Deutsch/LA, Marina del Rey, Calif.

Hill, Holliday Cut From Hyundai

BOSTON—Hill, Holliday, Connors, Cosmopulos failed to make the cut in the ongoing pitch for the creative portion of Hyundai Motor America’s $160 million national account. Still in the running are: Foote, Cone & Belding in Irvine, Calif., and San Francisco; Publicis & Hal Riney in San Francisco; Publicis in the West, Seattle; The Richards Group in Dallas; and the incumbent, Bates USA in Irvine. Bounced with Hill, Holliday’s San Francisco office were Wieden + Kennedy in Portland, Ore.; Campbell Mithun in Minneapolis; and The Martin Agency in Richmond, Va. A decision is expected in April.

Arnold Thinks Ahead for The Hartford

BOSTON—Arnold last week unveiled a national campaign for insurance giant The Hartford, introducing the tagline “Always thinking ahead.” Past ads from the Boston agency had been tagged “Bring it on.” Television spots are shot in the style of home movies. One commercial, “Growth Chart,” shows three young sisters measuring their height as onscreen graphics ask if their college tuitions are provided for.

Dunlop Tire to Hear Presentations

BOSTON—Presentations are expected this week in the review for the $25-30 million consolidated North American and European account of Goodyear’s Dunlop Tire, sources said. Arnold, Boston, and Bartle Bogle Hegarty, London, remain in the pitch. They are joined by 180, Amsterdam, which already handles the client’s European account, sources said. It was unclear if San Francisco’s Goodby, Silverstein & Partners withdrew or was eliminated. Marcus Thomas, Cleveland, works on some of Dunlop’s domestic business.

Link Agency Adds Human Resources Client

BOSTON—The Link Agency has been hired by Studley Group, a Boston conglomerate with member companies that offer human resources and career-management services. The first task for the Providence, R.I., agency will be to launch a publicity campaign targeting business and trade publications.