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Novartis Taps MindShare for $250 Mil. Media Duties

NEW YORK—Novartis has consolidated its $250 million media buying and planning business with WPP Group’s MindShare, the client confirmed. MindShare beat out Creative Media, which teamed with OMD, and Bcom3’s MediaVest. Dave Braun was the consultant for the review.

USPS to Consolidate $100 Mil.

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