Hotline

Arnold and EMC ‘Restructure’ Terms

BOSTON—Arnold and EMC have “restructured” their relationship “in light of economic reality,” a representative from the data storage company said last week. The representative did not elaborate, but sources said EMC revised its projected 2002 ad spending downward and renegotiated a lower retainer with Arnold. Options such as changing shops or pulling some work in-house are being considered, sources said, though the representative strongly reaffirmed the client’s faith in Arnold and stressed that no review or change of agency is imminent. Arnold representative Rebecca Sullivan said the restructuring will have little impact on the day-to-day client/agency relationship. In March, Arnold broke a special-effects-laden, cinematic global image campaign that featured astronauts, dinosaurs, cavemen and the “EMC orb.” The effort extended EMC’s “Where information lives” positioning. Separately, Arnold client Royal Caribbean said last week that it is merging with P&O Princess to create a $6 billion cruise ship line that will rank as the world’s largest. P&O Princess works with Suissa Miller, Los Angeles. Advertising alignments have yet to be determined.

Hill, Holliday Adds Togo’s Eateries

SAN FRANCISCO—Hill, Holliday, Connors, Cosmopulos has added advertising chores for Togo’s Eateries, a unit of Allied Domecq, for which the agency is already a roster shop. Hill, Holliday works for the company’s Dunkin’ Donuts chain. VitroRobertson of San Diego turns over the assignment to Hill, Holliday’s San Francisco office following a review. Spending will likely be in the low seven-figure range.

MMB Teams With Teach for America

BOSTON—McCarthy Mambro Bertino has been selected by Teach for America to craft its first national branding effort. TFA was founded 10 years ago, and its members spend two post-college years teaching in America’s neediest schools. The campaign from the Boston agency is set to include television, radio and print efforts and is expected to break in fall 2002.

Red Brick Adds Intel, Textile Museum

BOSTON—Intel and the American Textile History Museum have been added to the Red Brick Design client roster. The agency is slated to design a brochure for Intel to promote its UNIX/Alpha Solutions products. Red Brick will craft an advertising campaign for the American Textile History Museum’s upcoming exhibit “All for One and One for All! Uniforms in Fact and Fantasy.”

Inside Out Wins eCipient Account

BOSTON—Inside Out Communications, a business

communications shop, has been chosen as lead agency by eCipient Technologies. Billings for the account were not disclosed. Baltimore-based eCipient provides companies with consultants who advise them on how to use technology to achieve efficient ways of managing their labor resources. Holliston, Mass.-based Inside Out will create a Web site and sales collateral for the client. The site will serve as an introduction to eCipient and the services it offers.