Hotline

CL Joins 2 Others in Molson Review

CHICAGO—Carmichael Lynch has joined two other shops in pitching Molson’s estimated $10 million U.S. account. Other contenders are D’Arcy Masius Benton & Bowles in New York and Crispin Porter + Bogusky in Miami. A California shop was dropped from the review because of a conflict. The Canadian brewery, whose products recently shifted to Coors from Miller for U.S. distribution, plans to make a decision by early next year, a representative said.

Doner Breaks First PNC Work of Second Stint

DETROIT—Doner this week breaks its first full campaign for PNC Financial Service since being awarded the business in late August. Doner got a second crack at the $30 million PNC business after Arnold resigned it because of a conflict. The Southfield, Mich., agency first won the business in April 1999 after a five-month review, but executives at Pittsburgh-based PNC shifted it to Arnold, Boston, just six months later. The new campaign includes three 30-second TV spots, print, radio, direct mail and point of sale.

Creative Alliance Wins Taco Bell Work

CHICAGO—The Creative Alliance in Chicago has picked up field marketing duties for Taco Bell’s 160 Chicago-area restaurants, replacing Foote, Cone & Belding.

GM Interest-Free Offer Rolls On

DETROIT—General Motors is extending its “Keep America rolling” interest-free automotive finance program, originally scheduled to end Oct. 31, through Nov. 18. National advertising to support the program, created by the automaker’s corporate agency, McCann-Erickson, Troy, Mich., will end Oct. 31, at which point each of GM’s divisional shops will create advertising tailored to their respective division, according to a GM representative.

Minnesota Close to Anti-Tobacco Review Winner

CHICAGO—The Minnesota Department of Health is expected to name a winner of its $6-7 million teen anti-smoking account by Nov. 1, according to a department representative. Vying for the business are incumbent Campbell-Mithun, Clarity Coverdale Fury, Gabriel deGrood Bendt, Colle + McVoy and Periscope, all in Minneapolis. The winner of the review will get a two-year contract.

SMG Forms Direct-Response Unit

CHICAGO—Starcom MediaVest Group has created a direct-response subsidiary called Halogen. John Mc Namara, formerly svp/media director of MediaVest Direct, will lead the unit, which will combine the direct-response capabilities of both Starcom and MediaVest. Billings for Halogen will be $180 million.

Bcom3’s Highway One Expands for Starbucks

CHICAGO—Bcom3 Group will open a Chicago office of its Highway One agency to handle an assignment for Starbucks, a representative said. The assignment for the Seattle coffee company will include promotion, direct marketing and some brand building. It is not expected to affect work handled by Starbucks lead agency Fallon, Minneapolis. Billings for the Highway One assignment were not disclosed.