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Disney Narrows to 3 in $500 Mil.-Plus Media Review

LOS ANGELES—The Walt Disney Co. cut the list of contenders for its estimated $500 million-plus media buying account to three, according to sources. Moving on are incumbents Initiative Media North America, an Interpublic Group agency in Los Angeles, and Bcom3’s Starcom in Chicago; as well as Zenith Media in New York, jointly owned by Publicis and Cordiant Communications.

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