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Starcom Lands Discover Card Planning
CHICAGO—Morgan Stanley Dean Witter has awarded media planning duties on its $130 million Discover credit card to Starcom USA, sources said. Starcom already handled all buying for Morgan Stanley Dean Witter. Discover’s media planning incumbent was creative agency Goodby, Silverstein & Partners in San Francisco.
Seven Contenders for Six Continents
CHICAGO—Seven agencies are scheduled to make presentations this week in the review for Six Continents Hotels’ Priority Club Worldwide direct and relationship marketing account.
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