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Arnold Touts Marshall Field’s, White Wave

BOSTON—Arnold this week unveils its first integrated image campaign for Target Corp.’s Marshall Field’s department stores, introducing the line, “The sheer joy of shopping.” Haworth Marketing & Media of Minneapolis handles media buying chores for all Target properties. The brand has spent about $25 million on ads in each of the past two years; that budget, however, is expected to rise considerably as Arnold strives to contemporize the Midwest chain’s image in the face of heightened competition from online and catalog retailers, specialty stores and large rivals such as Nordstrom.

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