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– Braun to Run Kraft’s Review for $770 Mil. Media Biz
LOS ANGELES–Dave Braun, former Kraft Foods media head, is consulting Kraft on its review of media planning and buying, estimated at $770 million, sources said. The Philip Morris division’s agencies include J. Walter Thompson and Leo Burnett, both Chicago, whose media networks are MindShare and Starcom, respectively. Grey Global Group’s MediaCom is also a Kraft roster shop.
– Fallon, TBWA\C\D Pitch Again to Citibank
NEW YORK–Fallon is meeting again today and tomorrow with Citibank in the agency’s bid to handle the bank’s estimated $150-170 million U.S.
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