– Burnett Among Trio Vying for Unisys
NEW YORK–Three agencies are finalists in the estimated $20 million Unisys review, sources said. The Blue Bell, Pa.-based client will hear final creative pitches in early September from Leo Burnett, Chicago, and New York shops Grey Worldwide and McCann-Erickson, sources said. The incumbent agency, Bozell, parted with the client in May after sister agency FCB Worldwide landed the $300 million Compaq Computer account.
– M/W Starts Event Marketing Group
CHICAGO–Martin/Williams Advertising hired Sarah Hayes to develop an event marketing discipline at the Minneapolis shop. Hayes joined the agency from sister Omincom company GMR, where she worked on accounts including M&M/Mars, Jim Beam Brands and Miller Brewing.
– Giant Step Considers Taking One
CHICAGO–Leo Burnett’s interactive subsidiary Giant Step may be on the verge of breaking away, sources said. A Burnett representative said the agency was “currently exploring ways to leverage its interest in Giant Step.” Giant Step, which was founded by Eric and Adam Heneghan in 1991, sold majority ownership to Burnett in 1996. Burnett also has stakes in Capps Digital Garage and Novo in San Francisco to handle its interactive business.
– 1-800 Contacts Says Thanks No Thanks
LOS ANGELES–1-800 Contacts has decided to keep its creative in-house following a national review that included finalists Leo Burnett, Chicago; Richards Group, Dallas; FJCN, Salt Lake City; and Barefoot, Cincinnati. Empower Media Marketing, Cincinnati, handles the $18 million media account for the client, which is the world’s largest marketer of contact lenses. Creative has been in-house since 1-800 Contacts parted ways with Saatchi & Saatchi, San Francisco, more than a year ago. The finalists “brought a lot of good ideas,” said Keith McCallum, vice president of marketing for the company, “but we didn’t see anything that could help us right now.”
– DDB, CEA Bow Out of Wireless Venture
ATLANTA–Eight agencies were contacted, and two subsequently bowed out, for the estimated $185-250 million review for the unnamed wireless joint venture between SBC Communications and BellSouth, according to sources. As expected [Adweek, July 10], the review includes BellSouth incumbent WestWayne of Atlanta and Tampa, Fla., and SBC incumbent GSD&M of San Antonio, Texas. Also invited are Publicis, Grey Worldwide, BBDO Worldwide and Bates Worldwide, all in New York. DDB Chicago and Campbell-Ewald in Warren, Mich., were invited but subsequently declined to participate because of potential client conflicts.
– Kansas Shop Nabs Local Papa John’s
CHICAGO–Walz Tetrick in Merriam, Kan., picked up agency of record duties for the Kansas City-area Papa John’s Pizza chain. Billings for the assignment, which covers 26 restaurants in Kansas City, Topeka, Lawrence, and St. Joseph, were not disclosed.