Mears to Head Client Services at Brann

DALLAS—Direct marketing agency Brann Worldwide has named former J.C. Penney executive Mark Mears to oversee client services. Mears, now senior vice president and director of client services at Dallas-based Brann, previously held the title of director of sales planning and promotions at J.C. Penney. Before joining the store, Mears was co-founder and chief executive officer of Tic Toc, a local promotional marketing firm that developed “retail-tainment” concepts for clients including Pepsi-Cola, General Mills, Blockbuster Video and Hershey.

WarrenCordes+ Adds Clients, Projects

DALLAS—Two new accounts and expanded projects for an existing client will add an estimated $2-3 million in billings at WarrenCordes+. The Austin, Texas, agency recently signed Canon Semiconductor Equipment Division, a San Jose, Calif., maker of computer chip manufacturing tools, and the Washington, D.C.-based Association of Fundraising Professionals. Existing client Luminex, a biotechnology company in Austin, has retained WarrenCordes+ for expanded communications services ranging from brand advertising to trade show support and marketing.

Southwest Clubs Recognize Local Executives

DALLAS—Advertising clubs across the Southwest recently honored their top executives. In Oklahoma City, John Santore, executive creative director at JordanAssociates, was named Advertising Person of the Year while Roy Page, president and chief executive officer of Third Degree Advertising and Communications, also in Oklahoma City, received the Silver Medal Award for outstanding lifetime contributions to the advertising profession. Joe Dulle, former vice president of Witherspoon & Associates, was awarded the Silver Medal by theAmerican Advertising Federation of Fort Worth, Texas. Jeff Zehnder, founder of Zehnder Communications of New Orleans, was designated Top Executive of the Year by that city’s advertising club.

Bozell Kamstra Supports Animal Adoptions

DALLAS—The Austin Humane Society has teamed with Bozell Kamstra to promote pet adoption. The Dallas agency’s pro bono print effort breaks in May. One ad shows a mixed-breed dog at the end of a dirt driveway in a pair of cowboy boots and the tagline, “Adopt a native Texan, they’re great for fetching slippers.” The ad will appear in Texas Monthly magazine as well as on posters and flyers.

Coffeehouse Reduces Field of Finalists

NEW ORLEANS—Community Coffee has narrowed its agency review to a short list of three shops, all outside Louisiana. The unnamed agencies include two in Dallas and one in Minneapolis, sources said. Client marketing vice president Mike Dabadie said he would be making on-site visits during the next two weeks. A decision is expected by May 14 for the creative account, estimated at $4 million. Incumbent The Richards Group of Dallas, which handled the New Orleans-based brand account for 13 years and the coffeehouse business since its 1995 inception, did not participate in the review.