Hotline

Leo Burnett Tech to Shutter in Boston

BOSTON—Leo Burnett on Friday confirmed that it will close its Leo Burnett Technology Group outpost in Boston. The impending move comes as no surprise given the office’s struggles over the past several months. The local office at its peak last year claimed billings of $73 million and revenue of $11 million, making it one of the region’s 10 largest shops. However, recent client defections, notably CMGI, and the soft economy took their toll. The Boston unit will close with about 10 employees. LBTG a month ago closed operations in San Francisco.

Aetna Taps Grey for $40-50 Million Account

BOSTON—Aetna last week confirmed the selection of Grey for its $40-50 million account following a review in which McKinney & Silver was runnerup. The selection of New York’s Grey had been expected [Adweek April 23]. McKinney, Raleigh, N.C., and Waylon Ad, St. Louis, had worked with the Hartford, Conn., insurance company on a project basis.

Zoo New England Selects ISM

BOSTON—Irma S. Mann, Strategic Marketing has been selected by Zoo New England to promote exhibit openings this summer at the Franklin Park Zoo here and Stone Zoo in Stoneham, Mass. The budget for the Boston agency will be in the mid-six-figures.

Keiler & Co. Lands Alstom USA

BOSTON—Alstom USA, an energy and transport infrastructure specialist, has selected Keiler & Co., Farmington, Conn., for its corporate advertising campaign. The $65 million, 80-person shop will create print advertising directed at business-to-business, government and consumer audiences, as well as new marketing materials for the Windsor, Conn., client. Financial details were not disclosed.

Donovan Releases Spots for MEFA

BOSTON— Donovan Group, Watertown, Mass., last week released radio spots for the Massachusetts Education Financing Authority, a state-sponsored program that helps families finance higher education. Two 60-second radio ads have broken on Boston- and Worcester-area stations encouraging parents to apply for low-interest loans over the telephone or through the organization’s Web site. Another 60-second spot and a 15-second spot are in the works. The campaign will run throughout the state until July. Spending is in the mid-six-figures, according to Donovan Group.

After Lengthy Delay, UPromise Launches

BOSTON—A year after its formation was announced, the UPromise customer loyalty program finally became available to consumers last week. Ads for UPromise from Hill, Holliday, Connors, Cosmopulos in Boston are expected to break in May, according to Jeff Bussgang, president and chief operating officer at UPromise. The Brookline, Mass., startup was founded by chairman Michael Bronner, who 21 years ago formed the company that grew into Digitas. Consumers purchasing products and services through UPromise receive rebates deposited in college savings accounts managed by Fidelity Investments or Saloman Smith Barney.