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Havas in Talks to Acquire McKinney & Silver

ATLANTA—Havas Advertising, acting through its Boston-based Arnold network, is negotiating to purchase McKinney & Silver, Raleigh, N.C., from its troubled parent marchFirst. “We have been in discussions with a number of potential buyers,” said McKinney chief executive officer Don Maurer, “but the chemistry with Ed Eskandarian has been great. This deal will probably happen.” Eskandarian, Arnold’s chief executive, has been Havas’ point person for the negotiations. Arnold’s flagship account is Volkswagen of America; McKinney handles VW-owned Audi.

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