Quaker Launches First Latino TV Campaign
DALLAS—SiboneyUSA/Dallas this month bows a national television campaign targeting Hispanic consumers on behalf of Quaker State Motor Oil. The effort, which includes radio, will promote Quaker’s newest product, Higher Mileage Engine motor oil. Siboney uses race car driver Adrian Fernandez, a native of Mexico, as the spokesperson in the TV ads. The campaign is the first Spanish-language television series for Quaker State. The media budget was undisclosed.
Tulsa Selects Littlefield for Anti-Smoking
DALLAS—Tulsa City/County Health Department has chosen Littlefield as its agency to create a smoking prevention and cessation effort (The Match Project) as well as its Students Working Against Tobacco (SWAT) program.
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