GSD&M Wins United Healthcare Account
DALLAS—GSD&M has won the estimated $25-35 million account for United Healthcare following a review. The Austin, Texas shop was invited to pitch the Minnetonka, Minn.-based client after producing a book for a sister company, United Health Foundation. The agency competed against incumbent agency Campbell Mithun, Minneapolis, and several undisclosed agencies.
GM Ties With Sony Pictures Film
DETROIT—General Motors is launching a marketing campaign connected to Sony Pictures Digital Entertainment’s new Arnold Schwartzenegger film, The 6th Day. The sci-fi action thriller prominently showcases several GM products, including the GMC Yukon Denali, Chevrolet Silverado and OnStar technology. The promotion includes a sweepstakes to win an 2001 Yukon and a chance to download exclusive clips from the movie on GM’s Web site.
Polaroid Eyes 6 in Promo Shop Review
BOSTON—Polaroid Corp. is looking at six shops to handle its estimated $20 million sales promotion account. Beyond DDB, DraftWorldwide and Zipatoni, all Chicago; Ryan Partnership, Westport, Conn.; DVC Group, Morristown, N.J.; and TLPartnership East, Wilton, Conn., are the semifinalists, sources said. Communicator in Chicago, was the incumbent.
JWT Creates New ‘Idea Generation’ Post
DETROIT—Linda Teegarden-DuChene has been named Director of Idea Engineering at the Detroit office of J. Walter Thompson. In the new position, Teegarden-DuChene is charged with finding and developing creative strategies which will be implemented agencywide — not just in the creative department. Her work will “lay the groundwork for our future success,” said JWT Worldwide President Peter Schweitzer.
MoneyGram Moves Hispanic Assignment
CHICAGO—MoneyGram Payment Systems last week shifted its Hispanic advertising account to Casanova Pendrill Publicidad in Irvine, Calif. The Interpublic Group of Cos. earlier this year acquired Casanova and aligned it with MoneyGram lead agency Campbell Mithun in Minneapolis.The Minneapolis company’s Hispanic advertising incumbent was del Rivero Messianu in Coral Gables, Fla. Billings were not disclosed.
Hallmark Tests New Card-Creation Service
CHICAGO—Hallmark Cards will tout a new Internet-based personalized card service with direct mail, outdoor and online advertising in five test markets this week. The advertising, created by Leo Burnett here, will direct consumers to the Kansas City, Mo., company’s Web site, Hallmark.com, where they can create and ship personalized paper holiday cards. Test markets for the new service are: Atlanta, Boston, Chicago, Denver and Phoenix.
Leap Settles Music Lawsuit
CHICAGO—A lawsuit charging that The Leap Partnership lifted the song “Natural High” by the group Bloodstone for a Michelob TV spot [Adweek, Nov. 8, 1999] has been settled and the charges dismissed, the Chicago agency’s parent Leapnet said. Terms were not disclosed.
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