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Arnold Adds Marshall Field’s, Monster.com
BOSTON—Arnold Communications has added some $100 million in combined billings from Target Corp.’s Marshall Field’s department stores and job site Monster.com. The Boston agency picked up a broad branding project for Minneapolis-based Marshall Field’s without a formal review, sources said. The budget is believed to be in the low eight figures (the chain spent about $25 million in 1999, per Competitive Media Reporting).
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