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A Ken Kaess Named President of DDB Worldwide NEW YORK--Ken Kaess has been named president of DDB Worldwide, a new post. Kaess, 45, had been president of DDB North America since 1998. His replacement in that position is expected early next year. The appointment positions Kaess as the successor to chairman and CEO Keith Reinhard. A Bartley Adds CEO Title at Bozell Group CHICAGO--Bozell Group chairman Eugene Bartley, Jr., has added the title of CEO, True North Communications said. The CEO post had been vacant since September when Leo-Arthur Kelmenson left his job as chairman and CEO of Bozell Worldwide to become chairman of Chicago-based TN's FCB Worldwide. Bartley at that time assumed the chairman's title at Bozell, whose international operations were moved to FCB. A PDFA Member Shops to Pitch in on Unified Theme WASHINGTON, D.C.--The Office of National Drug Control Policy's desire to brand its media campaign with a consistent tagline has hit a snag. Research done by Ogilvy & Mather on its "Communication. The anti-drug" campaign shows that teens don't understand the message, which is currently used in ads targeting parents, sources said. Ogilvy presented the findings at Partnership for a Drug-Free America's Creative Review Committee meeting last Thursday. The New York shop asked PDFA member agencies to prepare a different but related tag for ads directed at teens. " 'The anti-drug' is not playing well in front of the teen audience," one source said. "Now, Ogilvy will open the process of creating a related brand concept for the teen-targeted stuff." A Payless Hears from 3 for $80 Mil. Media Account CHICAGO--Starcom USA and SFM Media are pitching against incumbent TN Media for Payless ShoeSource's $80 million media buying account, sources said. A representative at the Topeka, Kan.-based client acknowledged that a media review followed the move of the creative portion of the account to Barkley Evergreen & Partners in Kansas City, Mo., from Foote, Cone & Belding, Chicago. A Account Activity Sports Authority has selected nine agencies to advance in the review for its $30 million creative account: DDB, McCann-Erickson and DeVito/Verdi, New York; Gold Coast Advertising, Miami; Harris Drury Cohen, Ft. Lauderdale; WestWayne, Atlanta and Tampa, Fla.; The Richards Group, Dallas; Foote, Cone & Belding, Chicago; and Wyse Advertising, Cleveland. New York's The Lord Group resigned the account in October The McDonald's Boston co-operative has put Arnold Communications here on notice, stopping one step short of putting its $20 million creative and media account in review. Co-op president Sid Boorstein said that, over the next three to six months, "as a matter of good practice, we plan to review this advertising-agency relationship." Arnold managing partner Tom Lawson said the agency would go to "every length" to thwart a competitive pitch. Office Depot confirmed Friday it has returned its $60 million advertising account to longtime agency Gold Coast Advertising. The move was expected [Adweek, Nov. 8].

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