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A WSJ Online Business to Goodby
BOSTON–Goodby Silverstein & Partners in San Francisco has added the low-seven-figure ad business for WSJ.com, the online version of The Wall Street Journal. Arnold Communications, Boston, had worked on the business for the past year. An Arnold representative said client executives opted to consolidate the account at the San Francisco agency that handles the financial newspaper’s ad account. Arnold had created a Super Bowl spot for WSJ.com tagged “Now it’s getting personal.”
A Satellite Radio Companies in Development
BOSTON–Declaring that it will not be outspent in the category, Sirius Satellite Radio in New York is closing in on a short list of shops for its first agency of record and has approached at least two shops in Boston, both of which are expected to take a pass.
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