A ‘Selena Forever’ Taps Promotional Management
DALLAS–Promotional Management Group has been named marketer for Selena Forever, a multimedia theatrical production which begins its national tour in March 2000. The production will pay tribute to the late Tejano singer who performed for international audiences before her untimely death in 1995. PMG of San Antonio will handle all promotional, sponsorship and merchandising activities. The agency’s previous clients have included Si TV, Latino Laugh Festival and the movie Selena.
A Publicis Dialog Nails Down Holigan Account
DALLAS–Following a review among six undisclosed contenders, Publicis Dialog has been appointed the national public relations agency for Michael Holigan, a seller of homebuilding products and services in Dallas. The Dallas agency will work with Holigan’s recently named ad agency, Joiner Rowland Serio, to build the brand, increase awareness of the e-commerce site, and generate new business in the client’s national homebuilding franchising program.
A BA Advertising Adds Tripledge as Client
Dallas–BA Advertising has begun production of a national radio and consumer magazine campaign for Tripledge silicone wiper blades. The brand is available at Wal-Mart, Kmart and Target. The Dallas shop’s mission is to increase consumer awareness of the product’s unique characteristics. Billings were not disclosed.
A Austin Agency Nabs Software Business
DALLAS–The Olson Group has been designated agency of record for Cook-Hurlbert, a software developer specializing in the utility industry. The Olson Group will implement a marketing plan, including an ad campaign, collateral materials and a redesigned Web site. Both the client and agency are located in Austin, Texas.
A Top Ad Exec Leaves J.C. Penney Account
DALLAS–Diane Fannin, the account leader for
Temerlin McClain’s flagship retail client, J.C. Penney, has resigned from the agency. Fannin, who held the title of vice president and managing director, left as the Plano, Texas-based retailer continued to post sales figures that lag behind those of competing department stores.
Dennis McClain, co-founder of the Irving, Texas, agency, declined to comment on the departure, saying, “Right now I’m directly involved in the business playing a supervisory role, and we’re in the process of looking to expand our Penney’s group in a couple of areas.”
A Audubon Institute Hears From Local Finalists
NEW ORLEANS–Only two of three finalists made presentations for the $1.5 million ad account of Audubon Institute. Porter Novelli,Washington, D.C., the sole out-of-state contender pitching the institute, which oversees New Orleans’ zoo, aquarium and Imax theater, withdrew from the review a few days before the scheduled presentations here. Local shops Montgomery Stire & Partners, teaming with Buisson Creative Services, and incumbent Peter A. Mayer Advertising remain. A winner is expected to be named this week.