Ropes Exits Ford for Internet Company
DETROIT–David Ropes, director of corporate advertising and the integrated marketing group at Ford Motor Co., is leaving to become executive vice president of business development at, a one-stop shopping site for university students. Ropes was one of the first outsiders hired to help lead Ford’s transformation from a traditional manufacturer to a consumer-service company, and was considered a key architect of many of its recent consumer-friendly moves. He was instrumental in dozens of initiatives during his nearly three years at Ford, including the creation of Ford’s first Web site, consolidating media operations into Ford Motor Media and shifting the corporate ad message from “Quality is job one” to “Better ideas.”
Ogilvy Tapped for Brill’s Content
NEW YORK–Brill’s Content has selected Ogilvy & Mather here to handle its advertising duties and a magazine redesign, a representative from the publication said last week. An informal review was conducted in the summer when a handful of agencies were contacted, said the representative. The advertising campaign will run primarily in out-of-home ad vehicles, said a source. The Ogilvy redesign of the publication is expected by the first quarter of next year. Billings for the account were not disclosed.
Henkel Reassigns Lowe Brands, Plans a Review
NEW YORK–German packaged-goods giant Henkel has shifted creative duties on four fabric-softener brands, previously handled by Lowe & Partners in Europe, to the Dusseldorf and Barcelona offices of DDB, a client representative confirmed. Total billings were estimated at $20 million. Henkel, meanwhile, will launch a review of pan-European creative duties on its flagship laundry brand, Persil, early next year. Roster agencies TBWA and BBDO have been invited to pitch the estimated $30 million account, with a decision expected by July, the client representative said. Henkel split with Lowe, following its merger with Ammirati Puris Lintas, a longtime Unilever shop [Adweek, Nov. 15].
Sears Discusses Consolidation With Roster Shops
LOS ANGELES–Agency and media sources confirmed that Sears, Roebuck & Co. has sent letters to its three media agencies asking for ideas on how to handle a consolidated account, which would be worth an estimated $650 million-plus. The three shops are Ogilvy & Mather Worldwide, New York, which handles national broadcast buying and would eventually handle the business through WPP’s MindShare; Focus Media, Santa, Monica, Calif., which buys spot, syndicated and cable television, and Spanish-language media; and The Media Edge, New York, the Young & Rubicam media unit, which handles print buying. Sears has told sources only that it is “exploring options” and has no timetable as yet.
Angelos Calls It a Day at TBWA/C/D
SAN FRANCISCO–Peter Angelos has exited TBWA/Chiat/Day. The onetime executive creative director of the agency’s San Francisco office has not announced his plans. Chuck McBride recently joined the shop in that capacity from Wieden & Kennedy. Angelos was made a group director, working on various accounts [Adweek, Oct. 4].